Postcards are less expensive, but also have limits to how much information you can put on them.
#Direct mail letter examples how to
How to Use Direct Mail in Your Home Business Through it, you can combine many of the above ideas such as a list of products or services, discounts, useful tips, and announcements. Newsletter: While email newsletters are the most affordable way to deliver information regularly to your list, print and mail news can be effective as well.Again, this would be a good time to include a discount to encourage them to check out the new product or service. Announcements: If you're launching a new product or service, let your existing clients and customers, and prospects know about it.
#Direct mail letter examples free
Samples: If it's not cost-prohibitive, why not send a sample of your product or offer a free sample to anyone who responds to your mailing? People like to receive free items and to test products before buying.For example, if you have a tax preparation business, you might send reminders out in December about deductions to take before the year ends or notice to business owners about getting their W-2s and 1099s out by the end of January. Reminders: Depending on your product or service, it can be beneficial to send your clients and customers reminders.Just make sure that what you send is something people would want to keep and fits with your business. People who receive these items will keep them because they offer something helpful or useful, and it keeps the Realtor's name in their mind because they're reminded of it each time the prospect refers to the calendar or recipe. Useful items or tips: Realtors often send their clients and customers calendars and recipes.People like a good deal and it's a great way to entice prospects to learn more about your business. Discounts and specials: Instead of just sending a card or letter introducing your product or service, why not include a special deal such as a percentage off for first-time customers.Consider including a coupon (#2) to encourage them to buy. Catalog of products and services: Let prospects see everything you have to offer by sending them a catalog or list of what you offer.Even if your product is high-in-demand & you have flexibility, an explanation helps erase the idea that you’re just trying to milk customers as much as possible. It’s a reminder that you should always seek to justify a price change. The first thing Russell does in the letter is justify a price increase.The less affiliated someone seems, the more we feel like we’re talking to another consumer. Hearing from the seller carries a certain resistance because we know they want to profit. There’s great power in delivering your sales message from another person’s point of view.I’ve rarely if ever, received something simple like this from another online marketer. Because so few people use direct mail, there’s a big opportunity to stand out.At the core of it, this piece was a way to grab attention amongst the sea of emails we receive everyday. There was no order form or complicated response mechanism. A cheap trip to a supplies store for envelopes, computer paper, post it notes & stamps is all you need (and of course, a mailing list). In fact, oftentimes, the plain white handwritten envelope format is what gets opened the most. You don’t have to be fancy when it comes to direct mail.By changing the formatting, delivery and perspective, Russell took what could’ve been an ordinary promotional email & turned it into an effective physical mailer.It’s a simple twist you can implement in your own promotions. And instead of feeling like Russell was selling me, it felt like he was telling a friend of mine that I could get an insider discount. Instead of feeling like I got a mass message, it felt like I received a private & more exclusive message from someone I knew. Russell could’ve easily just sent out this message directly, but by simply changing the format & sender, the whole feel & meaning of the message changed. It soon became apparent that Ben was forwarding me a private email he received from Russell with an exclusive deal he was only expected to share with a select few people. As I read on, I instantly recognized Russell’s name & continued. A forwarded email printed on a plain piece of computer paper with a handwritten sticky note from “Ben”, someone I’ve never met or knew of before. A plain white envelope, hand-addressed with no return address.
When I first received this mail, I didn’t know what to expect.
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